Knowing that consumers are seeking items that are high in protein 2, WILDE is excited to serve the Barbeque-loving market with a product that's more satisfying than anything they've had before thanks to real, nutrient-dense ingredients (as opposed to other protein chip brands, in which the first ingredient is protein powder. According to a 2020 survey from Statista 1, Barbeque is the second most popular potato chip flavor after plain. As we crunched on in half-disbelief, Wilde VP of Sales Mike Senn and Director of Sales John Culver got an assembly line of sorts going in front of their booth, passing our huddle of team members flavor. The launch of WILDE Barbeque Protein Chips comes right in time for a season of snacking. Made from chicken breast, egg whites, and bone broth, Wilde Chips are just plain good, and the texture is very, very close to potato chips. "We're so proud of this product, which will satisfy your savory cravings and also fuel you up for whatever this summer might bring, whether it's biking, hiking, wake surfing or backyard charades." Why wouldn't a barbeque chip made from chicken be awesome?" Jason continued. Not only is barbeque a classic chip flavor, but barbequed chicken is one of the most simple, tried-and-true chicken dishes. When we started creating these, we knew we were onto something great. "So with sweet, sweet summertime here at last, we wanted to apply the same switch-up to barbeque chips. It's a healthy swap and doesn't sacrifice any of the flavor, crunch or fun that people crave in potato chips," said Jason Wright, Founder & CEO, WILDE Brands. "We are known for taking classic potato chip flavors and turning them into wildly delicious protein chips that are made with chicken breast as the first ingredient. Made with 100% all-natural chicken breast, bone broth and egg whites, each serving offers 10g of protein plus only 1g of sugar and 8g of carbs – 50% less carbs per serving than the most popular barbeque-flavored potato chip. Summer may be here, but don't dust your grill off just yet! Inspired by tangy barbequed chicken, WILDE Barbeque Protein Chips are what happens when satisfying crunch, protein from real ingredients and bold, "everything-but-the-grill" flavors collide. WILDE Barbeque Protein Chips are now available at retailers nationwide including Walmart and
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